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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

A HA Moment

A HA Moment

 
 

It's been a year since I've been working in the real world and boy did I underestimate how sad it is spending 8-10+ hours in front of a computer everyday. I miss painting. I miss drawing. I miss getting my hands dirty and experimenting. I'd break out my paint brushes every now and then and try to paint something, but I'd get so hung up on subject matter. The designer in me always asking, 'But what's the problem? What am I trying to solve?' I could never think of anything so I usually gave up.

Well, my cousin had her Bridal shower a few weeks ago and when I went to the store to buy a card there was nothing there for an Indian bride. Shocking. It didn't feel right buying a card with a white dress on it so I decided to go home and make one instead.  Here's the result:

 
 

It was quite a hit at the party and that got me thinking. Maybe I should start selling these things... Days later, my nugget of an idea exploded into a million more. As of right now (since my ideas keep evolving everyday) I am designing a collection of East meets West inspired cards and posters.

Boom. There I had it, problem & solution. 
Problem: the lack of modern, South Asian inspired designs.
Solution: MAKE IT.

Since then, I've jumped off the deep end, experimenting with handmade type and illustration through a variety of mediums. This process is turning out to be a little more stressful than I thought it would be.  My need for everything to be perfect gets in the way, but hopefully that will change over time. That said, practice is key! I'm hoping this process will help my hand lettering skills.

After much experimenting and playing I finally did it. I launched my Etsy site.

I've been stressing myself out about what card to post first, how many to post, if my cards should be cohesive, and this and that, but finally I decided to just do it. Damn, Nike really got it right. I guess I just let the fear of things not being perfect get in the way of actually producing the work--work that will only help me get better at design. If I spent the past year designing instead of overthinking I could've done much more, but hindsight is always 20/20 and it's always easier said than done. Well, I learned my lesson, or at least I'm now aware of what I need to focus on which is coming up with card ideas and just getting them out. Less overthinking. More work. 

Another thing I didn't realize was how much I'd be investing in my shop, I mean, it was about time I realized it's a business.  I shelled out some money for an Epson Large Format Printer which was worth every penny. It would've been chaos trying to get test prints and paying for shipping to get things printed online. Now with having a printer at home I have the luxury of trying out different paper choices and colors without having to worry about cost and time. BUT the printer was only one aspect of the cost. Envelopes for the cards, sleeves to protect said envelope + card, and then bigger envelopes to ship said sleeve containing envelope containing card all add up. Still with me?  Anyway, it's all figured out now.

The first day I opened I got a whole 3 orders!  Does it still count if 2 out of 3 were from my mom? Thanks mom! I'll leave you with some pictures of what I've been up to and if any of these tickle your fancy, head on over to my Etsy shop to purchase! ;]

 
Big Fat Indian Wedding

Big Fat Indian Wedding

So Clutch

So Clutch